DOWN THE RABBIT HOLE + OTHER ADVENTURES.

Exploits in the fashion world have challenged me to create a wonderful variety of lifestyles, both real and imagined. Art director + wardrobe assist.

LOCATION. LOCATION. LOCATION.

Print • Online • Video

Whether in the studio or on location, the goal is always to connect with the audience’s lives through the product or service. My focus is to collaborate with cross-functional teams to transform creative concepts into an evocative invitation.

OH, THE STORIES I COULD TELL.

Deadlines are our best friends. Really. Give me that unrealistic timeline. Layer on the client’s outrageous last-minute requests. Some of our most creative, inspired work comes from the most challenging opportunities. Nobody remembers you didn’t wrap until 3 am... they only remember if the work was any good. So, bring it.

FOOD STYLING? MORE LIKE CULINARY PORN.

I'm never content with cuisine that merely looks delicious. I style food to evoke wanton craving and desire, so your images transcend the page or screen. From snacks to beverages, entrees to desserts, I come equipped with the ideas and trade secrets that help you capture more than a hero image — but a complete culinary experience.

PROP STYLING… I MAKE THINGS LOOK PRETTY.

Fresh content... make your brand go viral.
Elevating your brand with unique, curated props is what I do best. Interpreting design direction and shaping them into visual narratives, I fine-tune every detail to keep each shot unique, relevant, and ahead of the curve. I approach every shoot in an organic and natural way focusing on the outcome for the client, styling each shot to highlight the optimum feel for your brand. Styling for food + beverages, products or entire sets... there’s always a clever approach.

MAD MEN HARDLY EVER GOT IT RIGHT.

We’ll forgive television and movie portrayals of the ad biz as cults of personality. The truth is, ideas are all that matters. Big ideas that fire the imagination and catch a little lightening in a bottle. From the smallest no-budget projects to large-ish national brands, I offer 20+ years of expertise in the trenches. Mastery in Art Direction + Styling, graphic design, photography, with a talent for composition, color, imagery and type. I'm a passionate storyteller and I understand the concept of marketing and merchandising as it relates to building a successful, integrated brand.

A RABBI, A GYPSY AND A DUCK WALK INTO A BAR.

How do you tell a compelling story in less than 60 seconds? With some imaginative art direction and meaningful copy, that’s how. From concepting to production, to convincing the clients why our ending is better – been there.

"They're gonna love me...
             They're gonna respect me." 
        – Marilyn Moreno, Marilyn in Miami

Wow, where do I begin?

I grew up in front of my dad’s 8mm movie camera, thinking I would become a model someday. Ha!... my skinny 5’5” frame didn’t cooperate. Yet, I discovered my real talent was to stay behind the camera. I’ve done nearly every job on a set, including directing, producing and location scouting. But my soul thrives on those Production Design + Art Director jobs that demand that I go into full gypsy mode, and through sheer creativity and resourcefulness achieve a magical kind of artistry from nothing.

Additionally, 20 years of film and advertising experience have enabled me to develop connections with vendors, negotiate rights and purchases, manage budgets and crew, while providing design concepts and solutions within your schedule and budget.

Time = Money.

See my full bio on StaffMeUp + IMDb.

RAPPERS DON’T REALLY UNDERSTAND “NO".

Music videos seem to always be on notoriously tight production schedules. And clients aren’t interested in the 10 valid reasons why something can’t be done in time, or for the money. Hello, I’m on it. I’m here to help you find a creative solution that nobody feels is a compromise. 

Working with bands and directors to produce creative videos... Understanding the vision, using the location's surroundings and finding creative ways to stretch a budget are all part of my repertoire.

TRUTH IS STRANGER THAN...

As Production Designer/Art Director/Set Designer or Props, my vision is to give your production its unique visual identity. Working closely with the director and producer, I’ll analyze the script, set development and character/location requirements... then provide material, cost and timeline specifications for your project.

FAST. GOOD. CHEAP. PICK TWO.

Elements in balance... A brand is nothing more than a story that tells how it will improve people’s lives. I understand how successful brands are consistently integrated to add value to your targets’ everyday existence. And with all the channels available today, most often that begins with a distinctive graphic identity.

Art Direction + Graphic Design for the smallest no-budget projects to large-ish national brands.